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Last updated: 18 June 2026

Local Link Marketing respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains what information we collect, how we use it, the lawful reasons for using it, who it may be shared with and the rights available to you.
 

1. Who We Are

Local Link Marketing provides website audits and related digital marketing services to businesses in the United Kingdom.

For the purposes of UK data protection law, Local Link Marketing is responsible for deciding how and why personal information is used.

Email: contact@local-linkmarketing.co.uk

Website: local-linkmarketing.co.uk
 

2. Information We May Collect

Depending on how you interact with us, we may collect:

Your name

Your business or organisation name

Your job title or role

Your email address

Your telephone number

Your website address

Information submitted through enquiry, contact or audit request forms

Information you provide about your business, website or marketing requirements

Emails and other correspondence between you and Local Link Marketing

Order, invoice, payment and transaction information

Details about the services you request or purchase

Feedback, testimonials or survey responses

Technical information about your use of our website

Your IP address, browser, device and approximate location information

Cookie identifiers and website analytics information

Publicly available business contact information used for permitted business-to-business outreach

We do not normally need special category information, such as medical, religious or biometric information. Please avoid submitting this type of information unless it is genuinely necessary and has been requested.
 

3. How We Collect Information

We may collect personal information:

When you complete a form on our website

When you contact us by email, telephone or another communication method

When you request or purchase a website audit

When you make a payment

When we prepare and deliver an audit or related service

When you provide feedback or a testimonial

Automatically through cookies, analytics and similar website technologies

From publicly available business websites, business directories, online business listings and professional profiles

From service providers used to operate our website, communications, payments and customer records
 

4. How We Use Personal Information

We may use personal information to:

Respond to enquiries and audit requests

Check whether a website is suitable for our audit service

Prepare quotations, payment requests and order confirmations

Process payments and maintain transaction records

Carry out and deliver website audits

Communicate with customers about their orders

Answer questions and provide customer support

Correct factual errors or respond to complaints

Maintain customer and business records

Improve our website, services and audit process

Understand how visitors use our website

Protect the website against spam, fraud and misuse

Comply with legal, accounting and regulatory requirements

Establish, exercise or defend legal claims

Send permitted service updates or business marketing communications

Carry out lawful business-to-business outreach

Maintain a record of marketing objections and opt-outs

We will not sell your personal information.
 

5. Our Lawful Bases

UK data protection law requires us to have a valid reason for using personal information.

Depending on the circumstances, we may rely on the following lawful bases:

Contract

We may process your information when it is necessary to take steps at your request before entering into a contract or to provide a service you have purchased.

This may include reviewing your audit request, processing an order, communicating with you and delivering your completed audit.

Legitimate Interests

We may process information where it is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights.

Our legitimate interests may include:

Responding to business enquiries

Running and improving our services

Maintaining customer records

Protecting our website and business

Preventing spam, fraud and misuse

Managing customer relationships

Recovering unpaid amounts

Handling complaints and legal claims

Carrying out carefully targeted business-to-business outreach where permitted

We consider the nature of the information, the likely expectations of the person concerned and the potential effect on their privacy before relying on legitimate interests.

Legal Obligation

We may process and retain information where necessary to comply with tax, accounting, fraud prevention, legal or regulatory obligations.

Consent

We may rely on consent for optional activities such as:

Non-essential analytics and advertising cookies

Certain email marketing communications

Optional testimonials or case studies

Consent can be withdrawn at any time.

Withdrawing consent will not affect the lawfulness of processing carried out before consent was withdrawn.
 

6. Website Enquiries and Audit Requests

When you submit a form, we use the information provided to understand your request, assess your website and respond to you.

Submitting a form does not guarantee that we will accept an audit request or provide a service.

Information from unsuccessful or incomplete enquiries may be retained for a limited period to respond to follow-up questions, maintain business records and understand demand for our services.
 

7. Website Audits

When preparing an audit, we may review:

Your publicly accessible website

Public search-engine results

Public business listings

Website performance information

Information you provide about your business

Screenshots and notes created during the review

Completed audits may be created and stored using Google Docs or Google Drive.

Audit documents may contain your business name, website address, publicly visible website content, screenshots and contact information.

We will not normally publish or use your audit as a public case study without your permission.

 

8. Payments

Payments may be processed through Stripe or another payment provider shown at the time of payment.

The payment provider may collect information such as:

Your name

Billing details

Payment method

Transaction information

Device and fraud-prevention information

Local Link Marketing does not normally receive or store your complete debit or credit card details.

Payment providers process information under their own privacy terms and security procedures.
 

9. Business-to-Business Outreach

We may use publicly available business information to identify organisations that may be interested in our website audit or related services.

Sources may include:

Business websites

Public business directories

Online business listings

Professional profiles

Public company information

Information used for outreach may include a business name, website address, general business email address, named business contact, job role and publicly available telephone number.

Where personal information is used, we normally rely on legitimate interests, subject to applicable electronic marketing rules.

We aim to keep outreach relevant, limited and connected to the recipient’s professional role or business activities.

Our messages will identify Local Link Marketing and provide a clear method of opting out.

We will respect objections to direct marketing and may retain limited information on a suppression list to ensure that someone who has opted out is not contacted again.
 

10. Email Marketing

Where required, we will only send promotional email communications where you have consented or where another lawful marketing rule applies.

You may unsubscribe or object at any time by:

Using the unsubscribe option included in the message, where available

Replying to the message and asking not to be contacted

Emailing contact@local-linkmarketing.co.uk

Service communications relating to an active enquiry, order or audit are not promotional marketing and may still be sent where necessary.
 

11. Cookies and Website Analytics

Our website may use cookies and similar technologies to:

Make the website function correctly

Remember visitor choices

Protect forms against spam and misuse

Understand website traffic and visitor behaviour

Measure the performance of pages and marketing activity

Support third-party website features

Non-essential cookies and analytics tools will only be used where the required consent has been obtained.

You can manage your choices using the cookie banner or cookie settings available on the website.

Further information should be provided in our Cookie Policy.
 

12. Services and Providers We May Use

We may use trusted service providers to operate our website and deliver our services.

These may include:

Wix for website hosting, forms, website functionality and analytics

IONOS for business email and related hosting services

Google for analytics, Search Console, reCAPTCHA, Docs, Drive and other business tools

HubSpot for customer relationship management, enquiry records and communications

Stripe for payment processing

Email communication and marketing providers

Website security, spam prevention and technical support providers

Accountants, legal advisers and other professional advisers

We only share information where reasonably necessary for the relevant service, legal obligation or business purpose.

Service providers may act as independent controllers or processors under their own privacy terms.
 

13. International Data Transfers

Some technology providers may process or store personal information outside the United Kingdom.

Where information is transferred internationally, we aim to use providers that apply recognised safeguards.

These may include:

Transfers to countries covered by UK adequacy regulations

Contractual data protection safeguards

The UK International Data Transfer Agreement

The UK Addendum to approved contractual clauses

Other legally permitted transfer mechanisms

The safeguards used may depend on the provider and the country involved.
 

14. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.

Our normal retention periods are:

Unsuccessful or General Enquiries

Usually up to 12 months after the last meaningful communication.

Customer, Order and Audit Records

Usually up to six years after the service or customer relationship ends, where needed for accounting, contractual, legal or business record purposes.

Payment and Invoice Information

Usually up to six years, subject to applicable legal and accounting requirements.

Marketing and Outreach Information

Usually until you unsubscribe, object or the information is no longer relevant.

Prospect information that does not result in a customer relationship will normally be reviewed or deleted within 12 months of the last meaningful interaction.

Opt-Out and Suppression Records

We may retain the minimum information necessary for as long as required to ensure that a marketing objection or opt-out continues to be respected.

Website Analytics

Analytics information is normally retained according to the settings used within the relevant analytics service and will be reviewed periodically.

We may delete information sooner where it is no longer required.

We may retain information for longer where necessary to comply with legal obligations, prevent fraud, resolve a dispute or establish or defend a legal claim.
 

15. How We Protect Information

We take reasonable technical and organisational measures to protect personal information against:

Unauthorised access

Accidental loss

Misuse

Alteration

Disclosure

Destruction

Measures may include password protection, account access controls, multi-factor authentication, secure service providers, software updates and limiting access to information.

No method of online transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we will take reasonable steps to protect information.
 

16. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Request access to personal information held about you

Ask for inaccurate information to be corrected

Ask for information to be deleted

Ask for the use of your information to be restricted

Object to certain uses of your information

Object to direct marketing at any time

Request the transfer of certain information

Withdraw consent where processing is based on consent

Complain to the Information Commissioner’s Office

Some rights are subject to legal conditions and exemptions.

To exercise a right, email:

contact@local-linkmarketing.co.uk

We may need to request information to confirm your identity before responding.
 

17. Automated Decision-Making

We do not currently use personal information to make solely automated decisions that produce legal or similarly significant effects.
 

18. Children’s Information

Our website and services are intended for businesses and adults.

We do not knowingly offer services to or collect personal information from children.

Please contact us if you believe a child has submitted personal information to us.
 

19. Third-Party Links

Our website may contain links to websites, services or platforms operated by other organisations.

We do not control those third parties and are not responsible for their privacy practices.

You should review the privacy information provided by the relevant third party before submitting personal information.
 

20. Complaints

Please contact us first if you have concerns about how your personal information has been used.

Email: contact@local-linkmarketing.co.uk

You also have the right to complain to the Information Commissioner’s Office, which is the UK regulator responsible for data protection.
 

21. Changes to This Policy

We may update this Privacy Policy when:

Our services change

We introduce new technology or providers

Our information-handling practices change

Legal or regulatory requirements change

The updated version will be published on our website with a revised “last updated” date.
 

22. Contact Us

Questions, requests or complaints relating to this Privacy Policy can be sent to:

Local Link Marketing

Email: contact@local-linkmarketing.co.uk

Website: local-linkmarketing.co.uk